SEO (Search Engine Optimization)

Search Engine Optimisation (SEO):

SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

What is it?

SEO is a type of marketing which main goal is to get you to rank higher up in Google searches.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

 In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. 

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

 SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. 

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO 

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

On-Page Search Engine Optimisation:

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

2. Meta Descriptions

The meta description tag in HTML is the 300 character snippet used to a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

4. URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

5. Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used.

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned

from search engines.

7. Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

8. Internal Linking

Placing links to your other website pages, is a great way of improving your site and used properly,internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links

Off-Page Search Engine Optimisation:

DIRECTORIES SUBMISSIONS:

Directories are used to fetch websites online when there were no search engines are available like Google, yahoo, Bing Etc. Due to the lack of getting relevant results for related search queries, directories has fell down and at the same time Search engines were become more popular. Since no one used directories to search websites online. But still search engines are gives best priority to the backlinks getting from directory submission sites.

Why do we use it ?

Directory submission is an off page technique used to build backlinks for your website and also drive some traffic. Directories are rarely crawled by search engines today as they are considered ‘thin sites’ with very less content.

History of Social Bookmarking:

Social Bookmarking sites are created with the purpose of bookmarking and sharing your favorite online WebPages with your connections. As internet growing up itself, Social Bookmaking sites has become more powerful and useful.

Why do we use it ?

As I mentioned above social bookmarking sites with the only purpose of bookmarking and sharing favorite websites with your connections, In meantime these sites provides great backlinks and related traffic to website.

History of Classified Sites:

As we advertising on Newspapers, Televisions, some of Online Classifieds sites has come up with the purpose of online advertisement. In those sites, some of them are free and some of them may ask you money to advertise on their classifieds submission sites.

Why do we use it ?

We use classified submissions to advertise our Services/products globally. Alike other off-page submissions techniques, we get backlinks and related traffic, enquiries from these online classifieds submission sites.

Article Submission:

Why do we use it?

Article submission means submitting your article to some article directories in relevant category which increases your website ranking very fast. Article submission is the process of taking informational articles and publishing them to article directories in order to get quality backlinks and traffic to your website on your aimed keywords . Informational articles are not self-promotional based, but give people valuable information regarding your industry.

Image Submission:
Why do we use it?

Image submission in SEO simply means submitting images related to your website in different image submission or sharing sites. Image submission involves choosing the right image, file format, alternate text, and image description with targeted keyword. Alike other Off-page submission techniques, we get Backlinks and Traffic from relevant Source.

PPT Submission:

Why do we use it?

PPT Submission is an also off page activity which is used to submit the presentation of the Company,  means the presentation on various products and service is create and in which short description of various services is given then submit on the internet and to promote that brand service and product which we provided.

And provide small title and description along with your targeted keywords to outcome with better results in search engines.

Video Submission:

Why do we use it?

Video Submission is a process of submitting your videos in video submission sites in order to get high quality backlinks and drive lots of traffic to a website. Also, Video submission sites are very effective in increasing brand awareness as well as promoting a brand.

Nowadays Videos has become the most popular & very fastest source to engage with targeted audience by using video submission sites like YouTube & vimeo, more.

Web 2.0 submission:

Why do we use it?

Web 2.0 submission is to creating, Posting & managing of your own Posts under a sub-domain of web2.0 submissions sites ex; backlinks4free.wordpress.com, backlinks4free.blogspot.in. some of web 2.0 submission sites are provided in below table.

These sites are helps your website to get index quickly and increase the chance to get keywords positions effectively. you get high quality dofollow backlinks because of these sites has high domain authority ranks.

Profile creation: 

Why do we use it?

Profile creation simply means to create personal/business profile pages on profile creation sites and include your website link to get quick backlinks to your websites.These profile creation sites are of high authority. Google and Other search engines see them as sites of high trust. These links will help boost your site rankings.

Some of the profile creations sites has been listed here. Go through the sites and create your personal/business Profiles.

Ping Submission:

Why do we use it?

Pinging will notify search engines about the newly published or updated blog or posts in your website. Pinging helps your content, posts by alerting the web crawlers . Once the web spiders start crawling your website, the probability of your website getting indexed for the relevant keyword or search term will get improved.

Local business listing:

Why do we use it?

A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details. There are a lot of websites like Yelp, Foursquare and Yellow Pages where local businesses can create free local business listings.

Local Business Listings give more visibility for your business and every new listing that you create enhances your chances of being found online by customers. The more directories that you are listed on, the more visible you are.

Question ans Answer:

Why do we use it?

Question ans Answer sites are similar to the online forum. A comparable thing is that forums are based on niche where questions and answer sites come up with non-niche web portals where a user can ask and answer for related similar questions in field which he is in interested.

press release submission:

Why do we use it?

press release submission for SEO to be more widely informed about the new products or new services with the purpose of announcing something ostensibly newsworthy.The concept behind press releases writing and distributing among media houses is that they should be used to share newsworthy content with potential customers and interested parties.

Event submission:

Why do we use it?

Event submission sites are give you an source to submit your upcoming events to let others know about your events. Meanwhile these sites produce quality backlinks and targeted referral traffic to your websites to boost your website in search engine results page.

OFF PAGE SUBMISSIONS

1. Social Media Platforms

2. Use Forum

3. Social Bookmarking

4. Article Sharing

5. Directory Submission

6. Question & Answer Platform

7. Youtube Videos

8. Guest Blogging

9. Document Sharing

10. Commenting

11. Competitor’s Backlink

12. Web 2.0 (PBN)

13. Broken Link Building

14. Business Reviews

15. Image sharing

16.ppt,pdf submissions

SEO FREE TOOLS

GOOGLE PAGE SPEED INSIGHTS
MOZ LOCAL LISTING SCORE
KEYWORD I.O
GOOGLE ANALYTICS
GOOGLE SEARCH CONSOLE
OPEN SITE EXPLORER
GOOGLE KEYWORD PLANNER
GOOGLE TRENDS
COPYSCAPE
XML SITEMAPS.COM
FIND BROKENLINKS
MOZ TOOL BAR
ROBOTS.TXT GENERATOR
STRUCTURED DATA TESTING TOOL
SERPS RANK CHECKUP
SCHEMA CREATOR
QUICKSPROUT WEBSITE ANALYZER
SIMILAR WEB